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Post by account_disabled on Nov 4, 2023 7:10:58 GMT
The term chatbot comes from a fusion between chat and robot and identifies software developed to interact with users, answering specific questions and carrying on a conversation. Chatbots - and more generally conversational marketing - is a growing trend, a practice that is making its way into the digital world with the opportunity for potential customers to get in touch with a company in ways and times that they prefer. ChatbotsThe use of artificial intelligence to offer an integrated and cutting-edge is one wedding photo editing service of the objectives of digital strategies, even of B2B companies. Continuous optimization is being tested for chatbots, capable of ensuring constant presence (24 hours a day, 7 days a week), completeness of responses and 360-degree istance, which are decisive aspects for improving prospects' user experience . and customers. New Call-to-action This last aspect is particularly important, because chatbot technology guides visitors to the company website to help. Them find the answers they are looking for, thus directing them towards the most suitable solution: content on the topic, insights or requesting an email address to be contacted at a later time. Chatbots can be of 2 types: the first mode involves a contact person (sales, customer service or marketing) receiving a real-time notification when a site user starts a conversation and begins interacting with him , responding to your requests; the second mode - and this is the real added value for the company strategy - allows you to send an automatic response via chat, even when no one is physically present to process it.
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