Post by account_disabled on Oct 8, 2023 11:39:02 GMT
Consistency is one of the foundations for content that builds trust — and consistency requires a strong content strategy. Martech editor Chris Wood shares tips from the latest Martech conference for combining brand and content marketing strategies into a stronger, more effective whole.
“Content should be useful in helping customers do what they prefer to do in the current marketplace, which is self-educate,” says Chris. Content that reflects brand values and helps buyers educate themselves is more likely to build credibility.4. Eight Fresh Content Types Every Marketer Should Consider (Content Marketing Institute)If the neverending grind of blog content is starting to feel stale, it’s time to branch out with more creative options. Exploring new content types can rekindle your creativity and better engage your audience
CMI’s Irina Weber suggests looking Phone Number List at different forms of visual content to reach a jaded audience. One tip that struck a chord with us: Turn your latest eBook into a carousel post on LinkedIn. Readers can consume the content and interact with it directly in their feed, without having to click an extra link.5. How to Fix 21 Content Marketing Mistakes that Impact ROI (Search Engine Journal)If you have time for a deep dive, this article does exactly what it says on the tin. It doesn’t just present a list of common mistakes and offer a sentence or two of advice; it goes into practical detail on just how the problem presents itself and how to solve it.One tip that is near and dear to our hearts at LinkedIn Marketing Solutions: Involve your sales team in the content strategy process. Says author Himani Kankaria, “Sales representatives are the people who talk with your customers day in and day out. They understand what the customer wants, what language they speak, the keywords they use, and more!”6. 7 Lessons from 7 Years of Account Based Marketing (SaaS School)
Speaking of sales and marketing alignment: Account-based marketing (ABM) is a hybrid of the two disciplines that makes perfect sense for B2B. In this video interview, Harshil Lakhani shares his insights into creating and running a successful ABM program.Essentially, there’s a basic level of trust that businesses should be building — consistency, honesty and transparency are all table stakes. To take your trust-building to the next level, Joshua recommends adding three more traits: Utility, sincerity and purpose. If you’re publishing useful content with a sincere desire to help people succeed, and showing off brand values that align with your audience, you can begin to create a bond of trust that will last.
“Content should be useful in helping customers do what they prefer to do in the current marketplace, which is self-educate,” says Chris. Content that reflects brand values and helps buyers educate themselves is more likely to build credibility.4. Eight Fresh Content Types Every Marketer Should Consider (Content Marketing Institute)If the neverending grind of blog content is starting to feel stale, it’s time to branch out with more creative options. Exploring new content types can rekindle your creativity and better engage your audience
CMI’s Irina Weber suggests looking Phone Number List at different forms of visual content to reach a jaded audience. One tip that struck a chord with us: Turn your latest eBook into a carousel post on LinkedIn. Readers can consume the content and interact with it directly in their feed, without having to click an extra link.5. How to Fix 21 Content Marketing Mistakes that Impact ROI (Search Engine Journal)If you have time for a deep dive, this article does exactly what it says on the tin. It doesn’t just present a list of common mistakes and offer a sentence or two of advice; it goes into practical detail on just how the problem presents itself and how to solve it.One tip that is near and dear to our hearts at LinkedIn Marketing Solutions: Involve your sales team in the content strategy process. Says author Himani Kankaria, “Sales representatives are the people who talk with your customers day in and day out. They understand what the customer wants, what language they speak, the keywords they use, and more!”6. 7 Lessons from 7 Years of Account Based Marketing (SaaS School)
Speaking of sales and marketing alignment: Account-based marketing (ABM) is a hybrid of the two disciplines that makes perfect sense for B2B. In this video interview, Harshil Lakhani shares his insights into creating and running a successful ABM program.Essentially, there’s a basic level of trust that businesses should be building — consistency, honesty and transparency are all table stakes. To take your trust-building to the next level, Joshua recommends adding three more traits: Utility, sincerity and purpose. If you’re publishing useful content with a sincere desire to help people succeed, and showing off brand values that align with your audience, you can begin to create a bond of trust that will last.